Department Mission and Goals:
The Columbia Union College Marketing and Communications Office helps the college achieve its mission by providing strategic counsel, technical and creative services, and public relations to increase enrollment, external support, and awareness of the college’s mission, goals, and achievements. We endeavor to create the right communication tool— whether an advertisement, brochure, flyer, web content, video, or press release — so that departments can effectively reach their audiences.We manage all aspects of advertising, public relations, promotions, news and information, the college's website, www.cuc.edu, (for help with my.cuc.edu or our.cuc.edu, please contact Information and Technology Services); and coordinate publicity, graphics and publications, crisis management, and community relations for the college.
General Policies and Procedures
-New projects are initiated by two things; the completion of a Job Jacket (work request), and by setting an appointment with the appropriate MarCom staffer to discuss the scope of a project.
-Drop-in visits to start a project with MarCom staffers interrupt work being done on your and your colleagues’ other projects.
-MarCom is not a quick-print store like Kinkos. Please use the CUC Bookstore’s copier/printer or take your project, pending MarCom’s approval, off campus for production.
-Do not expect a 24-hour turnaround for any project.
-MarCom director is final authority on project priority and workflow.
-Lack of planning on the client’s part does not constitute an emergency for MarCom.
E-mails:
pr@cuc.edu for campus news and announcements
marcomm@cuc.edu for advertising and marketing matters
design@cuc.edu for graphics and publications
Regarding on-campus communications:This Week on Campus
Our weekly campus newssheet is published Wednesday mornings during the school year. In it you’ll find important information on campus and community events, mission trips, internships, academic deadlines, ministry and worship opportunities, concerts, athletic and club events, assemblies, lectures, scholarships, rooms/apartments to rent, job opportunities, and more.
The deadline for items to be included in This Week on Campus is noon on Mondays. Send them to pr@cuc.edu with TWOC in the subject line. Classified-type ads will run for two weeks unless they contain a deadline.
Broadcast e-mail
Most campus announcements will appear in This Week on Campus. However, urgent announcements, deadline reminders, and unexpected items that can’t wait for This Week on Campus will be included in the daily e-mail announcements. For notices to be included in the daily e-mail announcements please send them to pr@cuc.edu by 4 p.m. on the day before you want them sent. Announcements can be sent specifically to faculty, staff, or students, or a combination of those groups.
Audix/campus phone mail
Broadcast messages via campus phone mail go only to faculty and staff. They are used only in the most urgent of circumstances.
Campus Information Line—301-891-4567
This line us used for weather-related closings/delays and other emergencies. If you think the campus might be closed due to severe weather or other emergencies, call 301-891-4567 (ext. 4567 on campus) and listen carefully to the recording. Notices are recorded on this message line by 6:00 a.m. for morning closures or delayed start times, and by 4:00 p.m. regarding early closure or cancellation of evening classes and events. Notices are updated as conditions change.
Department profileColumbia Union College’s marketing, advertising, public relations, publications, and graphics staff merged in 2006 to form the Marketing and Communications Office and moved to the Office of Advancement, Wilkinson Hall 305.
We serve the varied constituencies of Columbia Union College and provide strategies and tools that are designed, written, and otherwise produced to communicate our key messages to those groups.
Some of the key constituencies we serve include: prospective students, current students, employees, parents, alumni and other friends of the college, Takoma Park and surrounding communities, state and local government officials, members and officials of the Seventh-day Adventist Church, and the broader community.
Saschane M. Stephenson, director of marketing and communications, will oversee the strategic and creative elements of advertising, public relations, and promotion of CUC’s traditional undergraduate program and the School of Graduate and Professional Studies.
Carla Conway is the associate director and oversees CUC’s graphics and publications, giving creative direction to all ads, brochures, and direct mail. Conway has won several national awards over the last three years for her marketing pieces that represent the school.
Tanisha Greenidge, who earned her degree in Public Relations from CUC in 2004 is the school’s PR specialist. Greenidge oversees the college’s website content, writes and edits news stories and press releases, manages daily on-campus communications, and is involved in all public relations initiatives.
The office also employs student interns as news writers, researchers, and graphic designers who are a critical part of the office’s success.
Members of the extended team from other departments include William Jackson, enrollment director for the School of Graduate and Professional Studies (SGPS); Joy Essex, MBA program director; Lynda Hodges, executive director for the SGPS; Elaine Oliver, Vice President of Enrollment Management;and V. Nenaji Jackson, Vice President of Advancement and Alumni Relations.
Takoma Park, Maryland 20912